- Book Launch Promotion Ideas
- Book Promotion Ideas for Libraries
- TikTok Video Ideas for Book Promotion
Book Launch Promotion Ideas
Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies https://realitypms.com/fs/100freespins/. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate’s marketing efforts. Businesses typically pay per sale or per click/impression.
Collaborate with blogs and podcasts in your genre. Offer guest posts or interviews to share insights into your writing process and connect with new audiences. Link back to these appearances on your website and social media.
Book Launch Promotion Ideas
Audiobooks have become more popular — not to mention the rise of narrative podcasts, such as Welcome to Night Vale and Case 63. So remember: some of your fans may prefer to listen to your book rather than read it. By turning your event into a live podcast recording, you’ll reach fans who aren’t interested in having their book signed but still want to hear what you have to say on their favorite podcast app.
Lead magnets are indispensable for capturing people you’ll hopefully convert to paying customers down the line, so it’s never too early to start thinking about them. We’ll talk more about different ideas and techniques for lead magnets below.
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
Keywords and categories are the descriptive tags you’ll add to your book to help readers find it on Amazon and other retailers. You’ll have chosen them when setting up your book info, but here are a few tips to optimize them for better sales.
We all know that writing a book is only half the battle. Promoting it? That’s where the real challenge begins. Whether you’re a first-time author or a seasoned pro, finding fresh, creative ways to promote your book can be a game-changer for your sales and visibility.
Book Promotion Ideas for Libraries
Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.
If you have ever wondered “what the heck should I email to my list of readers?” Then check out the 20+ prepped email templates drafted by ai so that you aren’t staring at a blank screen. Add a little YOU and push SEND.
If you are looking for WHAT to post online for visibility, then check out the 70+ ai-customized for your next book idea/launch templates filled with literally 1000s of social posts, email copy and more. Pagewheel uses ai to assist YOU and free you up to do what you love to do…write.
So, promote your titles, especially new titles, using email. Include a line telling your cardholders that they are getting a jump on the holds list. Your most avid cardholders will pounce at the chance.
Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.
If you have ever wondered “what the heck should I email to my list of readers?” Then check out the 20+ prepped email templates drafted by ai so that you aren’t staring at a blank screen. Add a little YOU and push SEND.
TikTok Video Ideas for Book Promotion
Test different times to see when your audience is most active (often evenings or weekends). But don’t only post around these times. Keep testing as the TikTok algorithm can promote content at any time.
Not utilizing the platform’s features: TikTok has a variety of features like stitching and duetting that can help you create unique and engaging content. Be sure to explore all the features available to you.
Follow people within your sphere so you can build relationships with them. If you follow a large variety of subject matter and content creators, TikTok will show you more of that. Try not to mix your author business with your personal interests.
Why did you write your book or series? What personal experience inspired it? Human stories drive connection. Getting personal on BookTok goes a long way, like author Christina Bacilieri. Post about your pets, your writing schedule, tour of your favorite indie bookstore, favorite local coffee shop (then tag all of them in your video). A lot of authors struggle with this aspect, but TikTok users want to see the personal side of you as well!
We all know the feeling: You want to engage with your audience on TikTok, but sometimes you just run out of fresh content ideas, right? Worry not! As your author coach, I’ve put together a month’s worth of daily TikTok ideas for authors to keep your TikTok account buzzing and your readers engaged. All you have to do is create and share! Here you go…
